IKEA UK has reintroduced its popular rainbow cake for Pride Month 2024, with all profits supporting LGBT+ Switchboard, a vital service for queer individuals since 1974. The charity has facilitated over four million conversations on crucial topics. Predictably, some bigots are outraged by the rainbow cake’s existence, which benefits this essential helpline. The rainbow cake will be available in IKEA restaurants throughout June. #Queer Up Business