In celebration of Pride Month 2024, numerous renowned and independent brands have unveiled their vibrant Pride collections, reflecting solidarity with the LGBTQ+ community while acknowledging the ongoing journey towards equality. Among the frontrunners in this commemoration, Apple introduces the 2024 edition of its Apple Watch loop, adorned with the hues of the inclusive Pride flag and adorned with laser etching that proudly reads "PRIDE 2024". The tech giant's initiative signifies its commitment to inclusivity and diversity. Meanwhile, American Eagle emerges with a groundbreaking gender-neutral apparel collection, encompassing a range of t-shirts, matching sets, and denim pieces. Alongside this release, American Eagle and the Aerie Real Foundation pledge a substantial $100,000 contribution to It Gets Better, reinforcing their dedication to supporting LGBTQ+ causes beyond the month of June. Jean Paul Gaultier makes a statement with the 2024 edition of its Pride fragrance, featuring a captivating design paying homage to the influential work of queer artist and activist, Keith Haring. Notably, TomboyX, a trailblazing queer-founded brand, launches new styles in its popular apparel range, catering to "all bodies and needs, of all sizes and across the gender spectrum". These initiatives highlight that while some brands like Bud Light are stepping away from the LGBTQ+ community out of fear and losses, not every brand is scared. #Queer Up Business