In the wake of a firestorm ignited by its collaboration with trans influencer Dylan Mulvaney, Bud Light is retreating from controversy, opting for a more cautious approach to its brand partnerships. Jason Warner, CEO of the European arm of Anheuser-Busch InBev, Bud Light's parent company, revealed to the Telegraph that the beer giant plans to "stay in our lane" moving forward. The decision follows a tumultuous period for the brand, triggered by its brief association with Dylan Mulvaney. The influencer's promotion of custom Bud Light cans featuring her image drew ire from both anti-LGBTQ+ factions and members of the LGBTQ+ community, who criticized Bud Light's handling of the backlash. Mulvaney's Instagram post on April 1, 2023, showcasing the personalized Bud Light cans, sparked a wave of conservative outrage. Videos surfaced of individuals pouring out or destroying Bud Light products, accompanied by baseless accusations of paedophilia against Mulvaney. Republican senators Ted Cruz and Marsha Blackburn launched an investigation into the partnership, alleging potential violations of advertising regulations. Amidst the mounting pressure, Bud Light's response failed to satisfy either side of the controversy. Anheuser-Busch's statement emphasizing unity fell short of quelling the storm of criticism. The repercussions were financial as well. Bud Light reportedly incurred losses of approximately $1.4 billion amidst the turmoil. Clearly, Bud Light is scared of history repeating itself and taking every possible measure to avoid it. But is it happening at the cost of the LGBTQ+ community? #Queer Up Business