To mark Pride Month 2023 several big and independent brands have released Pride collections. To become better allies, several brands have collaborated with LGBTQ+ artists for their collections and campaigns. Others have also highlighted exactly how much money they’ll be donating to LGBTQ+ charities or what amount of proceeds from the clothing sales will go to charity. Below we’ve created a list of brands that are celebrating Pride 2023, and most importantly where they’re donating to.
Dr. Martens has teamed up with Japanese artist Fuyuki Kanai, who has designed a manga-inspired version of its classic 1460 boot, promoting inclusivity, community, and queer relationships. The company continues its partnership with a $200,000 commitment to The Trevor Project.
Target has dropped apparel, accessories, jewelry, homeware, party supplies, and even pet products featuring colorful pride designs. They’ve also confirmed a continuing partnership with GLSEN, which creates affirming, accessible and anti-racist spaces for LGBTQ+ students.
Adidas has released its “Let Love Be Your Legacy” collection. Abercrombie & Fitch has released its “Proud Year-Round” collection and the company has confirmed a $400,000 donation to The Trevor Project. Apart from the above brands, other brands like Reebok, Craft Gin Club, American Eagle, Katy Perry Collections, Disney & Star Wars, Apple, and Jean Paul Gaultier have also launched a Pride collection while supporting the LGBTQ+ cause. #Queer Up Business