Last year saw a significant backlash against corporate Pride campaigns, leading several major brands to rethink their strategies for 2024. The pushback began with an intense conservative response to Pride Month, targeting companies that promoted LGBTQ+ inclusivity. Bud Light faced severe boycotts and backlash after a minor social media ad featuring trans influencer Dylan Mulvaney. The response included smashing beer bottles, death threats to Mulvaney, and pledges to never drink the brand again. Target also came under fire from right-wing extremists, accused of marketing "tuck friendly" swimsuits to children—a claim that was false. The backlash escalated to confrontations with employees, destruction of Pride displays, and threats of violence. In response, Target announced that this year, Pride merchandise would only be available online and in select stores. Nike, known for its annual Pride collections, seems to have skipped a new campaign this year. Searches for Nike Pride showed last year’s Be True Collection, with only one item currently available for purchase. The North Face, which defended its Pride collaboration with drag queen Patti Gonia last year, appears to have no new campaign in the U.S. for 2024. However, a search reveals a possible Pride-themed collection on the brand’s Australian website. Ralph Lauren, with a long history of Pride Month campaigns, also seems to have scaled back. The luxury brand’s site only features a landing page with last year’s campaign content. #Queer Up Business