Jordan’s partnership with Nike may have revolutionized athlete endorsements, but his 32-year relationship with Hanes was equally iconic. One memorable ‘90s commercial featured four dudes lounging in the locker room, confidently sporting their white briefs. Enter MJ, and suddenly the vibe changes. When he pulls out a pair of red briefs, their confidence falters. The next time, the guys show up in red undies, only to have Jordan coolly reveal black patterned briefs. Needless to say, queer fans love how Jordan kept the guys chasing his approval with their ever-changing underwear. #Queer Up Gay Culture