New Report Reveals Grindr #1 App For 54+ Age Group In 2023

The UK’s communications regulator published new research on November 28 on the nation’s online lives – from their use of AI and messaging services to their favorite news apps and porn sites. Through the study, based on a range of media trackers and polls, the watchdog determined that more than 10 percent of UK adults are using online dating services like Tinder, Hinge, Bumble, Grindr, Match.com, Plenty of Fish, and OkCupid. Overall, Tinder is the highest-reaching app among UK online adults at 2.5 million users, followed by Bumble Inc., which owns Bumble and Badoo, at 1.7 million. But despite having by far the highest reach, time spent on Tinder was relatively low. In May 2023, visitors spent just over an hour on Tinder. In comparison, Grindr boasted the longest time spent per visitor by far. In May 2023, the average user spent nearly seven hours tapping through profiles and sending DMs. When it comes to age groups, Grindr proved to be the most popular app for adults aged 54. According to Ofcom’s research, Grindr is reaching 136,000 people who are above 54. Generally speaking, the LGBTQ+ dating app kept up with the most popular platforms across almost all age groups. #Queer Up Gay Culture
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