The National Minority AIDS Council (NMAC) has launched its powerful new initiative, F*ck Fear > Be Free, aimed at driving critical HIV conversations within Black women's communities and reducing the stigma around it. This Fall 2024 campaign seeks to address the higher rates of HIV diagnoses among both cis and trans-Black women, who represent half of all new HIV cases among women in the United States. As part of its mission to prioritize racial equity in health, NMAC’s Coalition for Justice and Equality Across Movements is amplifying Black women’s voices by ensuring HIV discussions are happening where they have often been excluded. The campaign’s goals are to normalize sexual health and freedom. It aims to destigmatize HIV by encouraging individuals to know their status as it is a key step toward prevention or treatment. According to Toni Newman, Director of the Coalition, “HIV does not exist in a vacuum. We created The Coalition for Justice and Equality Across Movements to build intersectional partnerships that extend HIV conversations and collectively advance policies for communities of color who are most impacted. Designing the F*ck Fear>Be Free campaign to include HIV in Black women’s whole health approach is a perfect extension of the Coalition’s goal. We are working with several of our partners to extend the reach of the Fuck Fear>Be Free campaign as we launch today.” Launched on October 31 on NMAC’s social media platforms, F*ck Fear > Be Free is actively forming partnerships with organizations to expand its reach. This effort reflects NMAC’s 37-year history of addressing health disparities through a racial justice lens. For more information on the campaign and how to partner, visit nmac.org. #Queer Up Health