Target has announced that it will not stock its LGBTQ+ merchandise for Pride month in June at certain stores, following last year's backlash and sales impact. The retailer, with around 2,000 stores, stated that the decision to offer Pride merchandise, including adult apparel, home goods, and food and beverage items, will be determined by "guest insights and consumer research." While Target declined to specify the number of stores affected, a complete range of Pride products will remain available online. In response to strong customer reactions, Target made significant adjustments to its LGBTQ+ merchandise across its stores nationwide ahead of Pride Month last year. This included removing certain items and relocating Pride displays to the back of stores in select Southern locations. Target encounters another wave of criticism from customers angered by its response to aggressive anti-LGBTQ+ activism. Civil rights groups condemn the retailer for yielding to anti-LGBTQ+ sentiment and removing gender-fluid bathing suits amid threats from outraged customers. Target's recent actions highlight the ongoing challenge for businesses in addressing diverse customer needs amid cultural divisions, especially regarding transgender rights. #Queer Up Business