Razor company Braun may be the next company to face a boycott, as backlash mounts to a resurfaced ad featuring a trans male with visible mastectomy scars. In a Braun Series X Hybrid Trimmers ad posted on the bottom of the company’s website, a shirtless man with scar lines under his breasts can be seen using the product to apparently shave his face. The shaving accessory is advertised as being for beard hair, body hair, and head hair. As the photo was again circulated online, X users slammed the company for promoting "sex change operations" — and have begun to call for a boycott. Chris Elston, an activist who claims to be traveling the world to expose gender ideology tweeted trolling Braun, saying it celebrates the mutilation cult of gender. Conservative influencer Ian Miles Cheong also suggested the company has gone the way of Gillette and Bud Light. In the UK, the ad has also been slammed as shockingly immoral and is being investigated for violating Advertising Standards Authority guidelines. Braun's spokesperson gave a statement to Newsweek saying that all of these images are reflective of the consumers the company serves. The spokesperson added that the image that is attracting so much controversy is two years old. #Queer Up Business