Visit Lauderdale ensures that every queer person visiting Greater Fort Lauderdale experiences the true essence of what the region stands for. As a result, it unveiled dynamic 2024 marketing plans at the annual marketing luncheon on January 24, 2024. Hosted by Stacy Ritter, Visit Lauderdale's President and CEO, the luncheon outlined the "Fantastic Five" initiatives for the year. These inclusive programs promise a vibrant and diverse cultural experience. The first, Rose Parade Success, celebrated accolades for its debut, reaching 26 million viewers and highlighting inclusivity. The second, Global Activations, features creative events like a limited-edition car, concert tour sponsorship, and collaborations in key markets. The third, Come Be You Campaign, evolves from "Everyone Under the Sun," focusing on global impact through diversity and personal freedoms. The fourth, IPW Host, marks Greater Fort Lauderdale hosting the prestigious 2026 IPW tradeshow. Lastly, the "Laudy Dayo" Anthem, performed by Emmy®-nominated Alexander Star, celebrates the destination's vibrant community and diverse cultures. Get ready for a year of unforgettable experiences. #Travel